I’ve titled this blog post “best Google fonts in 2021,” which is shameless clickbait. What is “best”? Who made me the authority? Nobody, lol. What I really mean is my current favorites, which I’ve put into a...Continue Reading
(Looking for 2022 bingo? click here!) Well, friends, it’s Oscar bingo time again! This, my 13th year of making Oscar bingo, is a weird one. What kind of ceremony this 2021 pandemic edition will be, I have...Continue Reading
I had a branding project recently where a company was toying with the idea of using only their founder’s surname in their logo. We considered whittling their long company name down to just one word. Similar to...Continue Reading
A designer wrote this to me yesterday: “I don’t feel like I’m as creative as others are, and it holds me back from really pursuing design work.” I wrote back: “You mentioned not feeling as creative as...Continue Reading
I’ve been shopping online. Unsurprisingly, a parade of website pop-ups asked for my email address. I was 80% annoyed, 20% amused by the ones that gave an ultimatum: fork over your email address or admit that you...Continue Reading
When designing a logo, some company names are easier to work with than others. One-word names are my favorite— it’s possible to make a simple, very distinctive wordmark. Long names are harder. They can look great, but...Continue Reading
The topic of lowercase logos came up recently when I shared a before-and-after image on Instagram. A question was raised: What is my creative reasoning for all lowercase letters in a logo? Great question. Company names are...Continue Reading
Are you a student wondering how to ask for an informational interview for class? I get lots of emails asking for help with assignments. Most emails read like this: “Dear Ms. Jones, I’m a student at [school]....Continue Reading
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